Short answer
Most small service businesses need: a home page that says what you do and for whom, a page per main service, an about page with real people, references or examples of your work, a contact page with a form and your details, a few answers to common questions, and the legal pages (privacy notice, and an imprint where your country requires one). Give each page its own title and description for search engines.
The seven pages
- Home. One sentence on what you do and for whom, two or three main services, a sign of trust (references, years in business, where you work), and one clear button: “Get a quote” or “Book a call”.
- A page per main service. What it is, who it is for, how it works, typical price or price range, and the next step. Separate pages help people – and search engines – find the exact service they look for.
- About. Real names and photos, how you started, how you work. Small businesses win on being human.
- References or work examples. Projects, before-and-after, or client quotes – only real ones, with permission.
- Frequently asked questions. Price, timing, area served, how to start. Each answer saves you an email.
- Contact. A short form, your email and phone, opening hours, and where you are or which area you serve. Say how fast you reply.
- Legal pages. A privacy notice that explains what you do with form data and any cookies, and – where your country requires it – an imprint or legal notice with your business details.
A blog is optional. It pays off if you write useful answers to questions your clients ask, like the guides on this site.
SEO basics that matter
- A unique title and description for every page, with the service and, if you work locally, the place: “Bathroom renovation in Bristol – Smith & Co”.
- One main heading per page that says what the page is about.
- Fast on a phone. Compress images, and check the page on your own phone over mobile data.
- Your business details the same everywhere – name, address, phone – on your site and in directories.
- Submit your site to Google Search Console and Bing Webmaster Tools, so you see what people search for.
Common mistakes
- No prices at all. Even “from €…” helps people decide whether to contact you.
- A contact form that goes nowhere. Test it every few months; make sure messages arrive and get answered.
- Stock photos of people who do not work for you. Visitors notice; real photos build trust.
- Outdated information. Old opening hours or services make people doubt everything else.
How GETCORVIDS helps
The GETCORVIDS website builder has a visual editor with ready-made blocks, sub-pages with their own address and SEO title, a blog, galleries, FAQ, services and a contact form. With the CRM, every enquiry from the form becomes a lead. Your own domain is part of the setup, the site is hosted in Frankfurt, and if you like, we fill it with your content at a fixed price.
Questions
How many pages does a small business website need?
Often five to ten: home, a page per main service, about, references, FAQ, contact and the legal pages. Quality matters more than the number.
Do I need a privacy notice on my website?
If your website collects personal data – a contact form, newsletter sign-up or analytics – the GDPR requires you to inform visitors how you use it, usually in a privacy notice.
Should I show prices on my website?
Showing at least a starting price or a range helps visitors decide to contact you and filters out enquiries that would not fit your budget.
Thomas Krajecz builds GETCORVIDS at Digital Supportly. Questions about this guide? Write to hello@getcorvids.com – a person replies within one business day. Follow Thomas on LinkedIn.