Short answer
Look at the jobs you did last year and group them into two or three typical sizes. Define each package by its outcome and a clear list of what is included and what is not; price it from your real costs and time plus margin, not from competitors alone; make the middle option the one most clients should choose; and keep custom work for genuinely unusual requests.
Why packages work
- Easier decisions. “Which of these three?” is easier than judging one custom number.
- Faster quotes. Most requests fit a package, so quoting takes minutes.
- Clearer scope. Each package has a fixed list of what is in and out, which prevents scope creep.
Building your packages in five steps
- Look back. List last year’s jobs with what they included, how long they took and what you charged. Typical sizes appear quickly.
- Name the outcome. “Booking website”, “Monthly bookkeeping for up to 50 invoices” – names clients understand.
- List what is included and what is not. Number of pages, hours, revisions, response times – whatever drives your effort.
- Price from your costs. Estimate the hours and costs for each package, add your margin and a buffer for the unexpected. Then compare with the market – as a check, not as the starting point.
- Design the middle option. Make it the best fit for most clients; the smaller one is the entry point, the larger one is for those who want everything.
An example
| Essential | Recommended | Complete | |
|---|---|---|---|
| Pages | 3 | 6 | 10 |
| Booking form | – | Included | Included |
| Revisions | 1 round | 2 rounds | 3 rounds |
| Copywriting | – | – | Included |
| Price | €… | €… | €… |
The example shows the structure only; your contents and prices come from your own costs.
Showing packages
- On your website: show at least “from” prices for each package; it filters enquiries and builds trust.
- In quotes: offer the packages as options, with the recommended one highlighted – see how to write a quote that gets accepted.
- Add-ons: list a few common extras with fixed prices, so clients can adjust a package without a new quote.
Review once a year
Check which packages sell, which take longer than planned, and whether your costs have changed. Adjust contents or prices, and tell existing clients in good time before a price change.
How GETCORVIDS helps
In GETCORVIDS you keep your packages and add-ons in a product and service catalogue with prices and VAT rates, and build quotes from it in a few clicks. The catalogue can be imported and exported as CSV, and works in your base currency and 17 others.
Questions
How many service packages should I offer?
Two or three. More than three makes the choice harder and slows clients down.
Should I show package prices on my website?
At least a starting price for each package helps visitors decide to contact you and reduces enquiries that would not fit their budget.
What if a client needs something outside my packages?
Offer the closest package plus fixed-price add-ons, and keep fully custom quotes for genuinely unusual requests.
Thomas Krajecz builds GETCORVIDS at Digital Supportly. Questions about this guide? Write to hello@getcorvids.com – a person replies within one business day. Follow Thomas on LinkedIn.