Short answer
Follow up two or three business days after sending the quote, again about a week later, and a final time about two weeks after sending. Keep each message to a few lines, add something useful every time (an answer, an option or a date), make replying easy, and stop after the third message if there is no answer.
A simple three-message plan
- Day 2–3: check it arrived and offer help. Short and friendly. Ask one easy question.
- About day 7: add something useful. Answer a question they are likely to have, suggest a smaller first step, or confirm a start date you can still hold.
- About day 14: close the loop. Ask whether to keep the quote open or close it. This is often the message that gets a reply, because it is easy to answer.
Count business days, not calendar days, and move the plan if the client told you when they will decide (“we meet on Thursday”): follow up the day after that meeting.
Three templates you can copy
1 · Day 2–3
Subject: Your quote for [outcome] Hi [first name], I wanted to check the quote reached you safely. Is there anything you would like me to explain or change before you decide? Best regards, [Your name]
2 · About day 7
Subject: Re: Your quote for [outcome] Hi [first name], One thing clients often ask at this point: [common question] – [short answer]. If it helps, we could also start with [smaller first step] for [price] and decide on the rest afterwards. I can still hold [start date] for you until [date]. Best regards, [Your name]
3 · About day 14
Subject: Shall I close this? Hi [first name], I have not heard back, so I assume the timing is not right at the moment – that is completely fine. Shall I close the quote for now, or keep it open for a few more weeks? A one-word reply is plenty. Best regards, [Your name]
What to avoid
- “Just checking in.” On its own it adds nothing. Every message should answer, offer or ask something specific.
- False urgency. Invented deadlines and “last chance” discounts damage trust. Use real dates only, such as a start date you can hold.
- Long messages. Three to five lines. The quote already has the details.
- Following up forever. After the third message, stop. Make a note to get back in touch in a few months with something genuinely new.
When they reply with an objection
- “It is too expensive.” Ask which part matters most to them, then offer the smaller option or a phased start – not a straight discount.
- “We need to think about it.” Ask what they still need to decide, and offer to answer it in writing.
- “We went with someone else.” Thank them, ask briefly what made the difference, and mark the deal as lost with that reason. It is the most useful sales feedback you will get.
How GETCORVIDS helps
GETCORVIDS can send follow-ups like these as an automatic email sequence. The sequence stops by itself when the person replies, when the deal is won or lost, or when they unsubscribe – so nobody gets a reminder after they have answered. Tasks with due dates and the “Your day” list show you which quotes need a personal message today.
Questions
How many times should I follow up on a quote?
Usually two or three times over about two weeks is enough. After that, stop and note a reason to get back in touch later.
Is it pushy to follow up?
Not if every message is short and useful. Clients are busy; a polite follow-up is often what moves the decision forward.
Should I call or email?
Use the channel the client used with you. If you have spoken on the phone before, a short call for the second follow-up can work well; email is easier for them to answer in their own time.
Thomas Krajecz builds GETCORVIDS at Digital Supportly. Questions about this guide? Write to hello@getcorvids.com – a person replies within one business day. Follow Thomas on LinkedIn.